Senior Paid Social Acquisition Specialist -International Recruitment

Who are we?

Founded in 2001,  MobiSystems is a Bulgarian software company dedicated to empowering users with a better choice for office suite apps. Our feature-rich tools—MobiOffice and MobiPDF—offer a seamless, privacy-conscious, and affordable alternative to traditional office suite software for Windows, Android, iOS, and macOS. Trusted by over 550 million users worldwide, MobiSystems is committed to delivering accessible, cost-effective solutions that make work and personal tasks easier. Our headquartered in Sofia with a team of 200 and we have a sales office in San Diego, CA.  

What are we looking for? 

We’re looking for a Senior Paid Social Acquisition Specialist who will help us in our efforts to grow our user base through paid social channels. 

Responsibilities:  

• Develop and launch promotional campaigns for our iOS and Android applications on Facebook, Instagram, Google Adwords, Apple Search Ads, TikTok, any other relevant networks. We provide substantial funds for our productivity apps.  

• Cooperate with the Creative Team. Together, you will develop and test videos, landing pages and other creatives, come up with ideas, propose hypotheses, monitor implementation, and give feedback. 

• Proactively test new audiences, campaign types, channels and creatives in pursuit of constantly improving results.  

• Plan and execute long term strategies for paid social campaigns and growth. 

• Analyze promotional activities and optimize campaigns according to the established KPIs. 

• Communicate with the Product Team. 

Requirements: 

• 5+ years of experience in buying traffic for mobile apps (iOS, Android) 

• Experience with Facebook, Google Ads, Apple Search Ads, TikTok, etc. 

• Experience and focus on video ad campaigns 

• Experience with Google Analytics and Google Tag Manager and MMP (AppsFlyer, Firebase, etc.) 

• Experience with web landing pages and web-to-app, app-to-web purchases 

• Experience with substantial funds and numerous project campaigns 

• Fluent in English  

• Excellent documentation and reporting skills 

• Experience in project initiation 

What do we offer? 

• Working on inspiring products in a team of supportive professionals 

• Compelling salary and regular performance assessment with salary review 

• Opportunities for professional growth and freedom to make an impact 

• A transparent bonus system with clear goals and KPIs 

• A variety of corporate events and team-building activities 

• Paid vacations and sick days (depending on type of contract and location)

Location: 
 
MobiSystems is a team of strong international top talents. This role allows either Hybrid work model, combining in-office in our Sofia headquarters and work-from home days (for candidates from Sofia) or fully remote for international candidates. 
 
For employees in Bulgaria, we offer secondary benefits:   

• additional health insurance with dental care coverage 

• 25 days paid yearly leave + additional days off, etc. 

• sport program  

• corporate discounts