Senior Paid User Acquisition Specialist – Desktop apps

Who are we?

Founded in 2001, MobiSystems is a Bulgarian software company dedicated to empowering users with a better choice for office suite apps. Our feature-rich tools—MobiOffice and MobiPDF—offer a seamless, privacy-conscious, and affordable alternative to traditional office suite software for Windows, Android, iOS, and macOS. Trusted by over 550 million users worldwide, MobiSystems is committed to delivering accessible, cost-effective solutions that make work and personal tasks easier. Our headquartered in Sofia with a team of 200 and we have a sales office in San Diego, CA.

What are we looking for?

We are setting new acquisition goals, so we are looking for a Senior Paid User Acquisition Specialist who will work in our Marketing team. You will help to make our current Windows and Mac apps even more successful.

Responsibilities: 

• Understand our business objectives and aim at achieving them by designing ad campaigns strategy in all proper channels (paid search, display, video)

• Develop and launch promotional campaigns for our Windows applications on Google Ads, Microsoft Ads, Meta ads and all proper channels (paid search, display, video) worldwide with focus on US and Europe. 

• Manage and optimize six-figure range monthly budgets, identify new growth opportunities and expand into new market segments

• Optimize landing pages in collaboration with the creative team

• Maintain maximum technical connection with analytics platforms ensuring best performance

• Generate weekly and monthly reporting

• Monitor and administer web analytics dashboards & reports 

• Communicate regularly project status to team and upper management

Requirements: 

• 5+ years of experience in managing paid acquisition campaigns (preferably for software)

• Proven experience in managing and optimizing campaigns across major platforms, including Google Ads, Microsoft Ads, and Meta Ads

• Familiarity with a variety of PPC platforms beyond the standard ones (e.g., Yahoo, Yandex) is a plus

• Strong knowledge of analytics tools (e.g., GA4, QlikSense, Tableau, Microsoft Bower BI)

• Experience conducting competitive analysis to enhance paid media performance

• Experience with web landing pages and ad creative ideas

• At least an Intermediate level of English

• Experience with substantial funds and numerous project campaigns

• Experience working in a software or technology company will be an advantage

What do we offer? 

• Working on inspiring products in a team of supportive professionals

• Compelling salary and regular performance assessment with salary review

• Work at the Headquarters of a product company and have a say in the direction of its products

• A great location - right next to a metro station, Paradise Center and the best park in Sofia

• Work from the office, with possibility to work from home 3 days a month

• Opportunities for professional growth and freedom to make an impact

• Multiple secondary benefits: additional health insurance with dental care coverage, sport program, corporate discounts, 25 days paid yearly leave + additional days off, etc