Performance Digital Marketing Expert - MobiDrive (Web Аpps)

Who are we?

MobiSystems is dedicated to empowering users with a better choice for office suite apps. Our easy-to-use, intuitive apps - MobiOffice, MobiPDF and MobiDrive - offer a seamless, privacy-conscious, and affordable alternative to traditional office suite software for Windows, Android, iOS, and macOS.

Trusted by over 550 million users worldwide, MobiSystems is committed to delivering accessible, cost-effective solutions that make work and personal tasks easier. We are headquartered in Sofia with a team of 200 and we have a sales office in San Diego, California.

What are we looking for?

We are looking for a Performance Digital Marketing Expert who will work on MobiDrive: Web and drive the growth of our web app to make it even more successful.

Responsibilities:

• Understand our business objectives and aim at achieving them by designing ad campaigns strategy in all proper channels (paid search, display, video).

• Develop and launch promotional campaigns for our Web applications on Google Ads, Microsoft Ads, Meta ads and all proper channels (paid search, display, video) worldwide with focus on US and Europe.

• Manage and optimize substantial monthly marketing budgets exceeding five figures, identify new growth opportunities, and expand into new market segments.

• Optimize landing pages in collaboration with the creative team.

• Maintain maximum technical connection with analytics platforms ensuring best performance.

• Generate weekly and monthly reporting.

• Monitor and administer web analytics dashboards & reports.

• Communicate regularly project status to team and upper management.

Requirements:

• 3+ years of experience in managing paid acquisition campaigns (preferably for software).

• Proven experience in managing and optimizing campaigns across major platforms, including Google Ads, Microsoft Ads, and Meta Ads.

• Familiarity with a variety of PPC platforms beyond the standard ones (e.g., Yahoo, Yandex) is a plus.

• Strong knowledge of analytics tools (e.g., GA4, QlikSense, Tableau, Microsoft Power BI).

• Experience conducting competitive analysis to enhance paid media performance.

• Experience with web landing pages and ad creative ideas.

• At least an Intermediate level of English.

• Experience with substantial funds and numerous project campaigns.

• Experience working in a software or technology company will be an advantage.

What do we offer?

• Flexible engagement models: join us as a full-time employee or as a freelance contractor (B2B).

• Flexible work setup: remote or hybrid.

• Opportunity to work on products used by millions of users worldwide.

• A supportive and experienced team environment.

• Additional benefits for employees: health insurance, sports program, corporate discounts, and 25+ days of paid leave.