Performance Digital Marketing Expert (Mobile Apps)

Who are we?

MobiSystems is dedicated to empowering users with a better choice for office suite apps. Our easy-to-use, intuitive apps - MobiOffice, MobiPDF and MobiDrive - offer a seamless, privacy-conscious, and affordable alternative to traditional office suite software for Windows, Android, iOS, and macOS.

Trusted by over 550 million users worldwide, MobiSystems is committed to delivering accessible, cost-effective solutions that make work and personal tasks easier. We are headquartered in Sofia with a team of 200 and we have a sales office in San Diego, California.

What are we looking for?

We are looking for a Performance Digital Marketing Expert who will work in our Mobile B2C team. You will help make our mobile applications even more successful.

Responsibilities:

• Contribute to campaign strategy and execute user acquisition campaigns across Google Ads, Apple Search Ads, Meta Ads, and other relevant channels, aligned with business objectives.

• Manage and optimize paid media budgets while identifying opportunities to improve acquisition, subscriptions, conversion rates, ROAS, and CAC.

• Support and execute App Store Optimization (ASO) and Conversion Rate Optimization (CRO) initiatives to improve app visibility and conversion performance.

• Collaborate with the creative team to optimize app store listings, ad creatives, and landing pages.

• Work with analytics and attribution platforms (e.g. AppsFlyer, Adjust, Branch) to monitor performance and support data-driven decision making.

• Prepare regular reports and dashboards, tracking campaign performance against key KPIs.

• Communicate campaign status, results, and recommendations to the team and manager.

Requirements:

• 3+ years of experience in performance marketing, digital growth, or paid media, preferably for mobile apps or consumer technology products

• Proven experience with Google Ads and Apple Search Ads

• Experience with App Store Optimization (ASO) and Conversion Rate Optimization (CRO)

• Experience driving user acquisition and improving key performance metrics such as ROAS, CAC, conversion rates, and subscriptions

• Strong analytical skills, including performance measurement, reporting, and data-driven decision making

• Fluent English

• Excellent time management, prioritization, and attention to detail

What do we offer?

• Flexible engagement models: join us as a full-time employee or as a freelance contractor (B2B).

• Flexible work setup: remote or hybrid.

• Opportunity to work on products used by millions of users worldwide.

• A supportive and experienced team environment.

• Additional benefits for employees: health insurance, sports program, corporate discounts, and 25+ days of paid leave.