Senior ASO Specialist

Who are we?

Founded in 2001,  MobiSystems is a Bulgarian software company dedicated to empowering users with a better choice for office suite apps. Our feature-rich tools—MobiOffice and MobiPDF—offer a seamless, privacy-conscious, and affordable alternative to traditional office suite software for Windows, Android, iOS, and macOS. Trusted by over 550 million users worldwide, MobiSystems is committed to delivering accessible, cost-effective solutions that make work and personal tasks easier. Our headquartered in Sofia with a team of 200 and we have a sales office in San Diego, CA.  

Who are we looking for?

We’re looking for a Senior ASO Specialist who will help us in our efforts to grow our user base through organic traffic in App Store, Google Play and Microsoft Store. 

Responsibilities: 

• Develop and execute comprehensive ASO strategies resulting in measurable improvements in app store rankings, visibility, and conversion rates for App Store, Google Play and Microsoft Store 

• Lead keyword research and optimization efforts to achieve significant improvement in organic downloads within the first 6 months 

• Prepare briefs for graphic and motion designers and closely cooperate with them on the visual content (Icons, Promo Screens, Promo Video, Cover Images) 

• Analyze and report on key ASO metrics, providing actionable insights to stakeholders and maintaining detailed documentation of optimization efforts 

• Successfully manage and optimize app listings across multiple territories and languages, ensuring consistent brand messaging and localization quality 

• Work with analytics (App Store Connect, Google Play, SensorTower) 

• Run A/B tests in Apps Consoles 

• Conduct regular competitor analysis and market research to identify trends and opportunities for improvement 

• Collaborate with the Product Marketing Managers for planning and improving creatives for app stores, featuring and events campaigns 

Requirements: 

• 5+ years of experience in ASO or mobile app marketing 

• Experience managing app store presence for apps with 1M+ downloads 

• Proven track record of implementing successful ASO strategies 

• Experience with international markets and localization 

• Advanced knowledge of mobile app marketing landscape 

• Experience with data analysis and reporting 

• Strong experience with A/B testing methodologies for app store listings 

• Proven track record in keyword research and optimization 

• Advanced knowledge of app store guidelines and best practices 

• Expertise in metadata optimization and localization strategies 

• Fluent in English 

What do we offer? 

• Working on inspiring products in a team of supportive professionals 

• Compelling salary and regular performance assessment with salary review 

• Opportunities for professional growth and freedom to make an impact 

• A transparent bonus system with clear goals and KPIs 

• A variety of corporate events and team-building activities 

• Paid vacations and sick days (depending on type of contract and location) 

Location 

MobiSystems is a team of strong international top talents. This role allows either  

• Hybrid work model, combining in-office in our Sofia headquarters and work-from home days or  

• fully remote for international candidates. 

For local Sofia headquarters employees, we offer secondary benefits:  

• additional health insurance with dental care coverage  

• 25 days paid yearly leave + additional days off, etc.  

• sport program   

• corporate discounts