Senior Paid Acquisition Specialist

Who are we?

Founded in 2001,  MobiSystems is a Bulgarian software company dedicated to empowering users with a better choice for office suite apps. Our feature-rich tools—MobiOffice and MobiPDF—offer a seamless, privacy-conscious, and affordable alternative to traditional office suite software for Windows, Android, iOS, and macOS. Trusted by over 550 million users worldwide, MobiSystems is committed to delivering accessible, cost-effective solutions that make work and personal tasks easier. Our headquartered in Sofia with a team of 200 and we have a sales office in San Diego, CA.  

What are we looking for?

We are expanding our acquisition goals and looking for an experienced Senior Paid Acquisition Specialist to join our Marketing team. If you have a strong background in paid advertising, love data-driven strategies, and want to work on successful Windows & Mac applications, this opportunity is for you!

Responsibilities: 

• Develop and execute high-impact paid user acquisition campaigns across Google Ads, Microsoft Ads, Meta Ads and other relevant channels (search, display, video)

• Optimize six-figure monthly budgets to maximize performance and drive sustainable growth

• Identify new growth opportunities and expand into new market segments, focusing on the US and Europe

• Collaborate with the creative team to optimize ad creatives and landing pages for better conversions

• Ensure seamless integration with analytics platforms for accurate performance tracking

• Generate weekly & monthly reports with actionable insights

• Stay ahead of industry trends and continuously test new ideas for campaign improvement

Requirements: 

• 5+ years of experience managing paid acquisition campaigns (preferably for software products)

• Proven expertise with Google Ads, Facebook & Instagram campaigns

• Strong analytical mindset and hands-on experience with tools like GA4, Looker Studio, QlikSense, or Tableau

• Experience working with substantial budgets and managing multiple campaigns simultaneously

• Knowledge of landing page optimization and ad creative strategies

• Intermediate+ English level (fluency is a plus)

• Experience in a software or technology company is an advantage

• Microsoft Ads experience is a plus

What do we offer? 

• Working on inspiring products in a team of supportive professionals

• Compelling salary and regular performance assessment with salary review

• Work at the Headquarters of a product company and have a say in the direction of its products

• Hybrid work model – possible 2 days per week work-from-home

• A great location – right next to a metro station, Paradise Center and the best park in Sofia

• Opportunities for professional growth and freedom to make an impact

• Multiple secondary benefits: additional health insurance with dental care coverage, sport program, corporate discounts, 25 days paid yearly leave + additional days off, etc.