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Senior ASO Specialist

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Heures de travail flexibles
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Place de parking gratuite
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Assurance maladie supplémentaire
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Modèle de travail hybride
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Jours de vacances supplémentaires
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Activités de développement de l'esprit d'équipe et événements d'entreprise locaux
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Programme de parrainage unique
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Salle de sport privée au bureau
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Communautés d'intérêt

Who are we?

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Founded in 2001,  MobiSystems is a Bulgarian software company dedicated to empowering users with a better choice for office suite apps. Our feature-rich tools—MobiOffice and MobiPDF—offer a seamless, privacy-conscious, and affordable alternative to traditional office suite software for Windows, Android, iOS, and macOS. Trusted by over 550 million users worldwide, MobiSystems is committed to delivering accessible, cost-effective solutions that make work and personal tasks easier. Our headquartered in Sofia with a team of 200 and we have a sales office in San Diego, CA.  

Who are we looking for?

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We’re looking for a Senior ASO Specialist who will help us in our efforts to grow our user base through organic traffic in App Store, Google Play and Microsoft Store. 

Responsibilities: 

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  • Develop and execute comprehensive ASO strategies resulting in measurable improvements in app store rankings, visibility, and conversion rates for App Store, Google Play and Microsoft Store 

  • Lead keyword research and optimization efforts to achieve significant improvement in organic downloads within the first 6 months 

  • Prepare briefs for graphic and motion designers and closely cooperate with them on the visual content (Icons, Promo Screens, Promo Video, Cover Images) 

  • Analyze and report on key ASO metrics, providing actionable insights to stakeholders and maintaining detailed documentation of optimization efforts 

  • Successfully manage and optimize app listings across multiple territories and languages, ensuring consistent brand messaging and localization quality 

  • Work with analytics (App Store Connect, Google Play, SensorTower) 

  • Run A/B tests in Apps Consoles 

  • Conduct regular competitor analysis and market research to identify trends and opportunities for improvement 

  • Collaborate with the Product Marketing Managers for planning and improving creatives for app stores, featuring and events campaigns 

Requirements: 

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  • 5+ years of experience in ASO or mobile app marketing 

  • Experience managing app store presence for apps with 1M+ downloads 

  • Proven track record of implementing successful ASO strategies 

  • Experience with international markets and localization 

  • Advanced knowledge of mobile app marketing landscape 

  • Experience with data analysis and reporting 

  • Strong experience with A/B testing methodologies for app store listings 

  • Proven track record in keyword research and optimization 

  • Advanced knowledge of app store guidelines and best practices 

  • Expertise in metadata optimization and localization strategies 

  • Fluent in English 

What do we offer? 

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  • Working on inspiring products in a team of supportive professionals 

  • Compelling salary and regular performance assessment with salary review 

  • Opportunities for professional growth and freedom to make an impact 

  • A transparent bonus system with clear goals and KPIs 

  • A variety of corporate events and team-building activities 

  • Paid vacations and sick days (depending on type of contract and location) 

Location 

MobiSystems is a team of strong international top talents. This role allows either  

  • Hybrid work model, combining in-office in our Sofia headquarters and work-from home days or  

  • fully remote for international candidates. 

For local Sofia headquarters employees, we offer secondary benefits:  

  • additional health insurance with dental care coverage  

  • 25 days paid yearly leave + additional days off, etc.  

  • sport program   

  • corporate discounts  

Si vous êtes intéressé, veuillez envoyer votre CV en anglais et un portfolio professionnel. Seuls les candidats présélectionnés seront contactés.

Travaillons ensemble

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Toutes les candidatures seront traitées en toute confidentialité, conformément au RGPD.