Senior Paid Acquisition Specialist Mobile Apps (Remote or On-site)

Who are we?

Founded in 2001,  MobiSystems is a Bulgarian software company dedicated to empowering users with a better choice for office suite apps. Our feature-rich tools—MobiOffice and MobiPDF—offer a seamless, privacy-conscious, and affordable alternative to traditional office suite software for Windows, Android, iOS, and macOS. Trusted by over 550 million users worldwide, MobiSystems is committed to delivering accessible, cost-effective solutions that make work and personal tasks easier. Our headquartered in Sofia with a team of 200 and we have a sales office in San Diego, CA.  

What are we looking for? 

We’re looking for a Senior Paid Social Acquisition Specialist who will help us in our efforts to grow our user base through paid social channels. 

Responsibilities:  

• Build and implement ad strategy for growing paid acquisition according to product objectives around different channels 

• Develop and launch promotional campaigns for our iOS and Android applications on Mata Ads, Google Ads, Apple Search Ads, TikTok, any other relevant networks  

• Cooperate with the Creative Team. Together, you will develop and test videos, custom product pages and other creatives, come up with ideas, propose hypotheses, monitor implementation, and give feedback

• Proactively test new audiences, campaign types, channels and creatives in pursuit of constantly improving results  

• Plan and execute long term strategies for paid social campaigns and growth

• Analyze promotional activities and optimize campaigns according to the established KPIs

• Communicate regularly project status to team and upper management 

Requirements: 

• 5+ years of experience in buying traffic for mobile apps (iOS, Android) 

• Experience with Meta Ads, Google Ads, Apple Search Ads, TikTok, etc. 

• Experience and focus on video ad campaigns 

• Experience with GA4, QlikSense, Adjust and MMPs (AppsFlyer, Firebase, etc.) 

• Experience with web landing pages and web-to-app, app-to-web purchases 

• Experience with substantial funds and numerous project campaigns 

• Fluent in English  

• Excellent documentation and reporting skills 

• Experience in project initiation 

What do we offer? 

• Working on inspiring products in a team of supportive professionals

• Compelling salary and regular performance assessment with salary review

• Opportunities for professional growth and freedom to make an impact

• A transparent bonus system with clear goals and KPIs

• A variety of corporate events and team-building activities

• Paid vacations and sick days (depending on type of contract and location) 

Location 

MobiSystems is a team of strong international top talents. This role allows either  

• Hybrid work model, combining on-site in our Sofia headquarters and work-from home days or  

• fully remote for international candidates

For local Sofia headquarters employees, we offer secondary benefits:  

• additional health insurance with dental care coverage  

• sport program  

• corporate discounts