Senior Paid User Acquisition Specialist – Mobile Apps - Remote

Who are we?

MobiSystems is dedicated to empowering users with a better choice for office suite apps. Our feature-rich tools—MobiOffice and MobiPDF—offer a seamless, privacy-conscious, and affordable alternative to traditional office suite software for Windows, Android, iOS, and macOS. Trusted by over 550 million users worldwide, MobiSystems is committed to delivering accessible, cost-effective solutions that make work and personal tasks easier. Our headquartered in Sofia with a team of 200 and we have a sales office in San Diego, California.

What are we looking for?

To achieve our ambitious goals, we’re looking for a Senior Paid User Acquisition Specialist – Mobile Apps  to join our Acquisition Marketing team. This role is completely remote and directly impacts our user growth and revenue goals and involves developing and implementing a comprehensive strategy that can meet the demands of a rapidly growing business.

Responsibilities: 

• Assist in building and implementing ad strategy for growing paid acquisition according to product objectives around different channels

• Develop and launch promotional campaigns for our iOS and Android applications on Mata Ads, Google Ads, Apple Search Ads, TikTok, any other relevant networks.

• Cooperate with the Creative Team. Together, you will develop and test videos, custom product pages and other creatives, come up with ideas, propose hypotheses, monitor implementation, and give feedback.

• Proactively test new audiences, campaign types, channels and creatives in pursuit of constantly improving results.

• Plan and execute long term strategies for paid social campaigns and growth.

• Analyze promotional activities and optimize campaigns according to the established KPIs.

• Communicate regularly project status to team and upper management

Requirements: 

• 5+ years of experience in buying traffic for mobile apps (iOS, Android)

• Experience with Google Ads, Apple Search Ads, Meta Ads, TikTok, etc.

• Experience and focus on video ad campaigns

• Experience with GA4, QlikSense, Adjust and MMPs (AppsFlyer, Firebase, etc.)

• Experience with web landing pages and web-to-app, app-to-web purchases

• Experience with substantial funds and numerous project campaigns

• Fluent in English

• Excellent documentation and reporting skills

• Experience in project initiation

What do we offer? 

• Remote work environment for international candidates: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance

• Opportunity for part time engagement

• Paid national holidays: Celebrate and relax on national holidays with paid time off to unwind and recharge

• Compelling salary and regular performance assessment with salary review

• 20 days paid vacations and sick days (depending on type of contract and location)

• Flexible independent contractor agreement: Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities and the freedom to work from anywhere