Head of Web Marketing

Founded in 2001, MobiSystems is a Bulgarian software company dedicated to empowering users with a better choice for office suite apps. Our feature-rich tools—including MobiOffice, MobiPDF, and MobiDrive—offer a seamless, privacy-conscious, and affordable alternative to traditional office suite software for Windows, Android, iOS, and macOS. Trusted by over 550 million users worldwide, our products simplify everyday tasks and ensure compatibility across devices. Headquartered in Sofia with a team of 200 and an office in San Diego, CA, MobiSystems is committed to delivering accessible, cost-effective solutions that make work and personal tasks easier to manage.

As the Head of Web Marketing you will lead the Web marketing team and be responsible for overseeing our websites and online store, infrastructure and operations, analysis and reporting, and constantly enhancing the customer journey and experience to ensure that it is fully optimized.

• Manage a team of Web marketers focused on project management, CMS management, analytics, and user experience.

• Oversee the day-to-day CMS platform operation, ensuring content across our websites and landing pages is always current and supporting the marketing objectives of the company. You will manage the CMS manager who collaborates with designers, copywriters, marketing and developers to ensure the highest quality content is delivered to our users.

• Manage the company online direct-to-consumer shop (the “MobiStore”). Optimize the user journey experience through to the cart, placement and copy/content for products, local market pricing across 20+ countries, promotions, discounts, and offers. You will be responsible for driving revenue growth and achieving/exceeding targets.

• As part of the user journey and experience, propose, manage, and support A/B testing programs, delivering fast but accurate and meaningful results, and provide next-step recommendations to the product and marketing teams.

• Define, implement, and report all Web analytics, including, but not limited to, site traffic/visits, consumer behaviour, actions (downloads, installs, trials, purchases, etc), page loads, efficiency, and others. Provide insight and recommendations on interpretation, opportunities identified, and actions to be taken.

• Using all the available tools, and identifying additional tools as necessary, understand the customer journey across all Web properties and seek out opportunities to simplify and optimize those journeys, improve the customer experience, and increase the effectiveness of those properties. Work closely with the SEO, brand, product, acquisition, and retention teams.

• Oversee the day-to-day management of our CRM tool, working with IT and engineering on integration, and with retention and acquisition on monetization.

• Keep up-to-date with industry trends and best practices in all aspects of Web marketing.

• Bachelor’s degree and 7+ years experience working with content management systems, website infrastructure, testing, and anlytics

• Proven experience in a Web marketing role

• Fluency in English and additional language skills are a strong advantage

• Strong organizational skills with the ability to handle multiple tasks simultaneously

• Experience with A/B testing tools

• Excellent attention to detail and a commitment to delivering high-quality work

• Work at the Headquarters of a product company and have a say in the direction of its products;

• Hybrid work model – possible 3 days per week work-from-home;

• A great location – right next to a metro station, Paradise Center and the best park in Sofia;

• Opportunities for professional growth and freedom to make an impact;

• Multiple secondary benefits: additional health insurance with dental care coverage, sport program, corporate discounts, 25 days paid yearly leave + additional days off, etc.

• Regular performance assessment with salary review.