Product Monetization and Retention Expert – Desktop
Who are we?
Founded in 2001, MobiSystems is a Bulgarian software company dedicated to empowering users with a better choice for office suite apps. Our feature-rich tools—including MobiOffice, MobiPDF, and MobiDrive—offer a seamless, privacy-conscious, and affordable alternative to traditional office suite software for Windows, Android, iOS, and macOS. Trusted by over 550 million users worldwide, our products simplify everyday tasks and ensure compatibility across devices. Headquartered in Sofia with a team of 200 and an office in San Diego, CA, MobiSystems is committed to delivering accessible, cost-effective solutions that make work and personal tasks easier to manage.
What are we looking for?
We’re seeking an experienced digital marketer with a background in desktop software and subscription monetization models to help us build best-in-class customer monetization and retention processes. You will be responsible for developing, testing, and improving lifecycle communications flows, analyzing consumer behaviour and response to alternative messaging, anticipating and managing the expiring pipeline, and overall creating a frictionless path to better conversion and renewal.
Responsibilities:
Campaign Strategy: Develop comprehensive monetization conversion and retention marketing strategies tailored to different user segments, focusing on increasing app engagement and reducing churn rates. These will include (but not be limited to) tests that strengthen the value proposition, educate about product and champion differentiated content
Campaign Execution: Plan, execute, and optimize app and web campaigns with inhouse martech tools. May also leverage channels such as push notifications, in-app messaging, email, and social media to re-engage inactive users and prevent churn
A/B Testing: Conduct A/B tests to evaluate the effectiveness of different tactics, iterating on campaigns based on performance data to continuously improve results
Lifecycle Marketing: Develop and implement lifecycle marketing campaigns to guide users through key stages of their app journey, from onboarding to retention and reactivation
Cross-Functional Collaboration: Collaborate with product teams to implement features and functionalities that enhance user engagement and satisfaction, providing valuable insights and feedback based on customer data
Retention Metrics Tracking: Monitor and report on key retention metrics such as retention rate, churn rate, and customer lifetime value, providing regular updates to stakeholders on campaign performance and impact
Customer Feedback Analysis: Gather and analyze customer feedback and sentiment data to gain insights into user preferences and pain points, leveraging these insights to inform retention strategies and product improvements. Develop a strong understanding of how customers interact with the product and the underlying reasons why they love or leave the service
Requirements:
Bachelor’s degree – 3+ years digital marketing/ product management and operations experience in a direct response marketing environment
Good understanding of Windows/ web consumer software
Testing and experimentation acumen: exhibit strategic and analytical skills, including the ability to understand data and gain key insights to drive the business
End-to-end customer experience approach and ability to communicate compelling, intuitive, and highly personalized messages to the customer
Strong project management, organization, and prioritization skills
Previous experience with Jira/ Confluence will be a plus
Excellent verbal and written communication skills
Preference to prior Retention marketing or Product management experience
What do we offer?
Work at the Headquarters of a product company and have a say in the direction of its products
A healthy work environment with flexible working hours, either at home or in the office, no overtime, and no artificial deadlines
Hybrid work model – possible 3 days per week work-from-home
A great location – right next to a metro station, Paradise Center and the best park in Sofia
Opportunities for professional growth and freedom to make an impact
Multiple secondary benefits: additional health insurance with dental care coverage, sport program, corporate discounts, 25 days paid yearly leave + additional days off, etc.
Regular performance assessment with salary review
Si te interesa, envía tu CV en inglés y tu portafolio profesional; solo nos pondremos en contacto con los candidatos preseleccionados.
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