Senior Paid User Acquisition Specialist – Mobile Apps

Who are we?

Founded in 2001, MobiSystems is a Bulgarian software company dedicated to empowering users with a better choice for office suite apps. Our feature-rich tools—MobiOffice and MobiPDF—offer a seamless, privacy-conscious, and affordable alternative to traditional office suite software for Windows, Android, iOS, and macOS. Trusted by over 550 million users worldwide, MobiSystems is committed to delivering accessible, cost-effective solutions that make work and personal tasks easier. Our headquartered in Sofia with a team of 200 and we have a sales office in San Diego, CA.

What are we looking for?

To achieve our ambitious goals, we’re looking for a Senior Paid User Acquisition Specialist – Mobile Apps to join our Acquisition Marketing team. This role is in our Headquarters in Sofia  and directly impacts our user growth and revenue goals, and involves developing and implementing a comprehensive strategy that can meet the demands of a rapidly growing business.

Responsibilities: 

• Build and implement ad strategy for growing paid acquisition according to product objectives around different channels

• Develop and launch promotional campaigns for our iOS and Android applications on Mata Ads, Google Ads, Apple Search Ads, TikTok, any other relevant networks.

• Cooperate with the Creative Team. Together, you will develop and test videos, custom product pages and other creatives, come up with ideas, propose hypotheses, monitor implementation, and give feedback.

• Proactively test new audiences, campaign types, channels and creatives in pursuit of constantly improving results.

• Plan and execute long term strategies for paid social campaigns and growth.

• Analyze promotional activities and optimize campaigns according to the established KPIs.

• Communicate regularly project status to team and upper management

Requirements: 

• 5+ years of experience in buying traffic for mobile apps (iOS, Android)

• Experience with Google Ads, Apple Search Ads, Meta Ads, TikTok, etc.

• Experience and focus on video ad campaigns

• Experience with GA4, QlikSense, Adjust and MMPs (AppsFlyer, Firebase, etc.)

• Experience with web landing pages and web-to-app, app-to-web purchases

• Experience with substantial funds and numerous project campaigns

• Fluent in English

• Excellent documentation and reporting skills

• Experience in project initiation

What do we offer? 

• Working on inspiring products in a team of supportive professionals

• Compelling salary and regular performance assessment with salary review

• Work at the Headquarters of a product company and have a say in the direction of its products

• A great location - right next to a metro station, Paradise Center and the best park in Sofia

• Work from the office, with the option to work from home one day per week

• Opportunities for professional growth and freedom to make an impact

• Multiple secondary benefits: additional health insurance with dental care coverage, sport program, corporate discounts, 25 days paid yearly leave + additional days off, etc.