Senior User Acquisition Manager – iOS Apps

Who Are We?

MobiSystems is dedicated to empowering users with a better choice for office suite apps. Our easy-to-use, intuitive apps - MobiOffice, MobiPDF and MobiDrive - offer a seamless, privacy-conscious, and affordable alternative to traditional office suite software for Windows, Android, iOS, and macOS.

Trusted by over 550 million users worldwide, MobiSystems is committed to delivering accessible, cost-effective solutions that make work and personal tasks easier. We are headquartered in Sofia with a team of 200 and we have a sales office in San Diego, California.

What are we looking for?

We’re looking for an experienced Paid User Acquisition Manager for iOS who goes far beyond buying impressions. You’ll blend data, creativity, experimentation, and strategic thinking to scale our global mobile product portfolio and strengthen our brand presence across international markets.

In this role, you will directly influence user growth and revenue by developing and executing comprehensive acquisition strategies for our iOS apps. You’ll drive both strategy and execution for high-impact digital products used by millions worldwide, operating in a fast-moving environment where testing, learning, and rapid iteration are core to success.

What You’ll Do

• Own end-to-end acquisition strategy - plan, launch, and optimize paid UA campaigns across Apple Search Ads and Google Ads.

• Develop and execute promotional campaigns for iOS apps, aligned with product objectives and growth targets.

• Complement ASA campaigns and strategy with comprehensive keyword research and CPPs.

• Analyze and optimize performance using KPIs, dashboards, and BI tools to uncover insights and scale winning aggressive strategies.

• Experiment relentlessly - test new audiences, channels, formats, and campaign types to continuously improve performance.

• Help the acquisition team plan long-term growth strategies for paid multi-channel acquisition.

• Collaborate cross-functionally with product, design, and data teams to understand user behavior and shape growth initiatives.

• Drive creative testing - collaborate with designers and copywriters to generate concepts, test hypotheses, iterate on visuals, custom product pages, and other creatives.

• Communicate progress regularly to stakeholders and leadership.

What We’re Looking For

• 3+ years of experience in user acquisition/ performance marketing for iOS apps, preferable in the Productivity/ Business categories.

• Strong expertise with Apple Search Ads and Google Ads.

• Hands-on experience with MMPs (AppsFlyer, Adjust, Singular, Firebase) and analytics tools such as GA4 and QlikSense.

• Experience with web-to-app and app-to-web funnels, landing pages, and multi-touch journeys.

• Ability to manage large budgets and multiple simultaneous campaigns.

• Strong analytical mindset, comfortable building dashboards, interpreting data, and making data-driven decisions.

• Excellent communication, documentation, and cross-team collaboration skills.

• Fluent English.

What We Offer

• Flexible independent contractor agreement: Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities.

• Remote work environment for international candidates: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance.

• Opportunity for part-time engagement.